Always-On Nurturing – The Next Generation Content Engagement Strategy
Attention is a rare and precious commodity that marketers can’t afford to waste. An always-on nurturing platform like Sky Blue, is a next generation content engagement strategy that accelerates the path to purchase by converting attention into deeper engagement with your content.
With thousands of marketing messages competing for their attention every day, buyers are busier and more distracted than ever before. For B2B marketers who rely on content to educate and inform their prospects along the path to purchase, the old paradigm of nurturing leads by delivering one piece of content per hard-won click is too slow and doomed to underperform.
Always-on nurturing allows marketers to deliver an optimal content experience whenever and wherever a buyer clicks. Instead of leaving prospects at the whim of the marketer’s arbitrary schedule, always-on nurturing empowers prospects to “self-nurture” on their own timeline. Engaged prospects will consume multiple pieces of content in the same experience.
To accelerate the path to purchase and adapt to the way buyers consume content now, B2B marketers need to evolve their nurturing strategy. They need to transition from slow, scheduled, one-and-done campaigns to an always-on nurturing strategy like Sky Blue Technology which capitalizes on the buyer’s precious attention and satisfies engaged buyers’ craving to consume more content here and now.
If your lead nurturing program isn’t delivering the results you’d like, we’d love to chat about how we can help you drive deeper content engagement.