Rethink Your B2B Inside Sales and Customer Engagement Strategy

Rethink Your B2B Inside Sales & Customer Engagement Strategy In the past year, we have seen an increase in the number of B2B companies who are shifting resources and creating inside sales teams.  The primary reason is B2B sellers are…

ACCOUNT-BASED MARKETING (ABM): OPENS UP OPPORTUNITIES FOR B2B

Account Based Marketing (ABM):  Opens Up Opportunities for B2B   2017 seems to be the year of Account Based Marketing (ABM) for B2B marketing and sales teams.  The idea of targeting specific accounts with personalized messaging and offers…

Marketing – Tired of Throwing Content Over the Wall to Sales?

Marketing – Tired of Throwing Content Over the Wall to Sales?   As a Marketing Manager at a large organization it is challenging to stay one step ahead of your sales team.  Marketing is tasked with building out playbooks and supporting…

“At the end of the day, I just want to ensure my software solution is being sold in the right way by the partners I am working with.”

“At the end of the day, I just want to ensure my software solution is being sold in the right way by the partners I am working with.”   When you sell software across a partner channel it can be challenging.  In many cases you have…

New Year’s Resolution - Your Own Community of “Sales, Demo and Onboarding Gurus”

2017 New Year’s Resolution – Create Your Own Community of “Sales, Demo and Onboarding Gurus” Sharing sales demos and live software environments has always been a challenge both internally and across a partner channel.  You know the…

This Holiday Season, Don’t Forget to Thank Your Consultants

This Holiday Season, Don’t Forget to Thank Your Consultants Year end is here. The sales team is on the phone working day and night to meet year-end sales goals. As a consultant you are being pulled in to provide project cost estimates…

Oracle Cloud Customers Can Use Sky Blue for Oracle Sales Cloud to Give Sales Representatives the Power of B2B Sales Automation

Sky Blue for Oracle Sales Cloud Now Available in the Oracle Cloud Marketplace (Press Release PDF) Oracle Cloud Customers Can Use Sky Blue for Oracle Sales Cloud to Give Sales Representatives the Power of B2B Sales Automation Fargo, North…
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Content Engagement Analytics

Create Better Content for Your Audience When producing engaging content, your number one goal should be to add value for your audience. That value might be sharing tactics to accomplish their goals, or lessons on how to make the best use of…

Can you continue to be profitable as a Microsoft Dynamics ERP partner in a SaaS world?

Recently, Microsoft introduced Microsoft Dynamics 365 and Microsoft AppSource. Microsoft Dynamics 365 brings together CRM and ERP cloud offerings into one cloud service with specific, purpose built apps for key business processes – like Finance,…

Guest Blog: More than Sales Engagement: Education for the Masses

We love hearing from our customers . . . More than Sales Engagement: Sky Blue Packages Education for the Masses by Bethany Foyt at The Partner Channel When I learned about Skyblue Technology, I thought of it more as a sales engagement…